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Meta employees say Lula’s accounts restricted in Brazil election: Report

aljazeera.com191 points144 comments
Screenshot of Meta employees say Lula’s accounts restricted in Brazil election: Report

Internal Meta communications reportedly acknowledged that restrictions negatively affected Brazilian President Luiz Inácio Lula da Silva’s Instagram accounts during the election campaign. The messages also noted that the platform recommended the profile of his runoff opponent, Senator Flávio Bolsonaro, and Bolsonaro’s WhatsApp channel. Lula’s party said some of the president’s posts had reduced reach and lacked features such as sharing, reactions, audio, and playback-speed controls. Meta responded that the technical problems were already known, and that the internal discussions concerned how severe they were - not political interference. The company rejected claims that it favored either candidate.

The disclosures come as Lula, a left-wing incumbent, prepares to face the right-wing Bolsonaro in an October 25 runoff after the senator performed better than expected in the first round. Lula had complained to Brazil’s top electoral court that Meta’s algorithms and AI restrictions disadvantaged his campaign. A judge ordered the company to provide equal treatment to both candidates, barring reductions in political content distribution, search restrictions, or post removals that create an imbalance. Meta must also apply identical standards to both campaigns through its AI tools. Failure to comply could bring a daily fine of 500,000 reais, about $98,700.

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