Amanda Marcotte argues that the White House is running an aggressive, image-control campaign to prevent voters from seeing an unvarnished Donald Trump. Journalists who post candid photos and videos, especially Aaron Rupar, have been smeared on official social accounts and by surrogates after sharing images from Trump’s Ireland trip and other events that show awkward or unflattering details - from an aide, Natalie Harp, hauling an enormous carry-on to another aide, Ellie Acra, trying to block photographers on the tarmac. Those official attacks prompted waves of online harassment against Rupar, which Marcotte frames as a deliberate effort to intimidate reporters who expose Trump’s human vulnerabilities.
Marcotte pairs that media-control strategy with examples of Trump’s own image-management and errant behavior: AI-generated posts that depict a younger, hypermasculine Trump (dozens of posts in a short span over Labor Day), strange physical appearances in candid video (a suspicious protrusion under his jacket), and recent public boasts about “young, beautiful” female staff. She cites a submission by 36 mental-health experts warning of a rapid cognitive and behavioral decline to argue that the White House is trying to mask an aging, grandiose, and increasingly detached president. Rupar’s persistence in publishing candid coverage, she contends, threatens the administration’s effort to prop up a false image of strength.
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