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A coffee shop owner used AI to make a menu poster. Then came the angry DMs

businessinsider.com42 points139 comments
Screenshot of A coffee shop owner used AI to make a menu poster. Then came the angry DMs

Megi Endeladze, co-owner of Penny’s Coffee Shop in downtown Buffalo, used AI to generate a printed menu poster after the staff member who usually chalked signs moved away and she wanted to save time while caring for a newborn. She fed prompts into ChatGPT to create the menu image, paid roughly $150 to have it professionally printed and bought a $200 plastic poster holder, then posted a photo on Instagram. The response was swift and hostile: critical comments calling it “AI slop,” dozens of angry direct messages, the loss of about 100 followers, and a DM from a larger account pressuring her to take the sign down and threatening to mobilize local artists unless she hired someone to redo it.

Endeladze apologized publicly, pledged not to use AI for menu artwork going forward, and asked customers to respond with kindness given the pressure of running a small business and parenting a young baby. She emphasized that signage had always been done in-house or by rotating staff and that she had previously handled photo-and-Canva workflows herself. The episode highlights a broader pattern of backlash against small businesses using AI for promotional art - other local shops have faced vitriolic responses and viral examples of AI-generated signage - exposing a clash between time-saving tools for proprietors and protections for local artists.

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