Citroen has resurrected its iconic 2CV as an electric concept unveiled at the Paris Motor Show, positioning a small city runabout with clear retro cues - high flared wheel arches, a tall curved roof and rounded headlights - as a deliberate link to the original 1948 "deux chevaux." Intended to reach showrooms by 2028, the planned version aims for an accessible price around £13,000. The reboot leans on the 2CV’s legacy as a cheap, robust, easy-to-repair rural car that later became a cult classic, translating that simplicity and charm into a modern EV aimed at urban buyers.
The move forms part of a broader industry strategy to use nostalgia to sell electric vehicles amid fierce competition from quality Chinese entrants. Manufacturers from Renault to VW and Fiat have revived historic nameplates or styling to differentiate their EV ranges. Advocates say heritage attracts both older buyers who remember originals and younger buyers drawn to retro styling, and that European brands can exploit history in ways new Chinese marques cannot. Critics counter that visual callbacks alone won’t suffice: success requires matching competitive pricing with credible modern EV performance, features and broad appeal to turn goodwill into sustained sales.
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