hn.today

Apple CEO Presses Software Chief to Pursue More Ambitious AI Strategy

bloomberg.com37 points61 comments
Screenshot of Apple CEO Presses Software Chief to Pursue More Ambitious AI Strategy

Apple CEO John Ternus is pushing software chief Craig Federighi to move beyond incremental Siri upgrades and pursue a more ambitious AI strategy, reflecting Apple’s widening gap with competitors such as OpenAI, Google, Meta and Anthropic. Ternus praises Siri publicly, but privately wants faster progress toward AI agents that can handle ongoing goals. Federighi, once wary of AI’s risks, helped deliver the long-delayed Siri overhaul after taking charge of the effort, but his hands-on management style and short planning horizons have frustrated some teams and may hinder broader innovation. The effort also faces leadership uncertainty: Siri engineering head Mike Rockwell is considering leaving or changing roles, while potential successors have limited room to establish themselves.

The rebuilt Siri in iOS 27 can answer questions, draft messages, use information from a person’s screen and device, and perform basic actions across apps. The iOS 27.3 beta adds more precise controls for Apple apps, including editing text, organizing browser tabs and carrying out multistep photo tasks; third-party developers are expected to add richer actions later. These advances make Siri more capable when users give specific commands, but they still fall short of rival agents that remember projects, monitor information and continue working without repeated prompts. Apple’s architecture could support that next step, and the company may move toward more autonomous Siri capabilities as soon as next year, while seeking to preserve privacy and security.

Read on bloomberg.com61 comments on Hacker News

Summary generated by AI from the linked article. hn.today is not affiliated with Hacker News or Y Combinator.

More in AI

The daily digest

Today's best Hacker News stories, summarized and screenshotted, one email a day.