Why people who have never smoked are getting hooked on vapes

Vaping has grown from a presumed smoking-cessation tool into a habitual pastime for many who never smoked, with about 1.1 million people in the UK reporting they have never smoked but vape, part of some 5.4 million vapers overall while 4.9 million adults still smoke. Personal accounts show uptake driven by social normalization, stress relief and the hand‑to‑mouth action rather than nicotine dependence at first: users describe it as a calming or mindless habit tied to scrolling, social situations or anxiety. Young adults are most affected - nearly one in six people aged 25-34 vape - and a 2024 study found nicotine use rose among young adults even as cigarette smoking fell, suggesting vaping has both diverted some from smoking and attracted people who otherwise might not have used nicotine.

Experts warn nicotine is highly addictive, long‑term effects of vaping remain uncertain, and widespread marketing with bright colours and sweet flavours has made vaping seem safe and appealing. Regulators have banned disposable vapes and are consulting on further marketing restrictions; the NHS advises non‑smokers and under‑17s not to vape and recommends tapering nicotine or using replacement therapies to quit. Access to professional vaping cessation support is inconsistent, and some who try to stop vaping have instead taken up cigarettes, underscoring concerns that policy and messaging focused on smokers missed those who start directly with e‑cigarettes.