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Web host Squarespace lays off 19% of its employees

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Squarespace is cutting approximately 19% of its global workforce, or around 300 employees, as part of an organizational restructuring. The company says the changes are intended to simplify operations, clarify priorities, and help it move faster into its next phase of growth. The layoffs come as generative AI reshapes website creation: prompt-based “vibe-coding” tools can produce functional designs with less effort, intensifying competition for established website builders and hosts.

Competitors and new entrants are investing heavily in AI-powered creation tools. Wix acquired Base44 for $80 million last year, Lovable raised $400 million in August at a $13.3 billion valuation, and Google launched Stitch for generating interface designs. Squarespace has also entered the field, launching its Blueprint AI tool in 2024 and announcing Forma, an upcoming AI-native platform. Founded in 2004, Squarespace went public in 2021 with a $10 billion valuation but later returned to private ownership through a $7 billion private equity deal in 2024. Its workforce reduction reflects a company reorganizing amid a changing market and pressure to adapt its products and operations to AI-driven competition.

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