A federal lawsuit brought by Hagens Berman on behalf of plaintiffs in California, Washington and New York contends that several Starbucks beverages marketed as “sugar-free” actually contain substantial sugar. Court papers and the company’s own online nutrition panels show examples such as a 20-ounce “Sugar‑free Caramel Protein Matcha” listed with 21 grams of sugar and a 24‑ounce “Iced Sugar‑free Vanilla Protein Matcha” listed with 17 grams. The complaint argues that labeling misleads consumers - an issue that can carry real health consequences for people managing diabetes - because many buyers reasonably expect “sugar‑free” to mean zero grams of sugar.
Starbucks rejects the claims, saying it does not add sugar to those drinks and uses sugar‑free flavors; the company explains the sugars shown on nutrition labels come from dairy in the protein‑boosted milk (2% milk blended with unflavored protein powder). Communications from the company added confusion when a spokesperson retroactively asked for an interview to be “on background” and supplied an earlier product announcement instead of clearer labeling guidance. The dispute highlights the important distinction between “sugar‑free” and “no added sugar” on menus and nutrition panels and sets up a legal fight over how beverage sugar content should be presented to consumers.
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