Scott Jenson contends that video games offer UX designers a richer set of design principles than superficial gamification, and that the goal is to be inspired by games’ structure rather than copy flashy tricks. After collaborating with game designer Raph Koster, he rejects three common misconceptions: that game UI tricks are directly transplantable, that games are merely linear and plot-driven, and that games have it easy because players simply practice. Instead, he argues designers should study how games are constructed from the bottom up - how they teach, motivate, and shape player behavior - so apps can craft meaningful, ethical experiences rather than addictive “stickiness.”
He translates Koster’s ideas into concrete lenses: Story vs Narrative (author-driven events vs user-created meaning), Games Are Fractal (every action nests smaller skills and feedback loops), and the Learning Loop (intent, action, and feedback forming mastery). Examples - Mac’s boot sequence as a crafted narrative, PayPal’s landing as guided choices, Frogger’s layered challenges, and desktop menu hierarchies as fractal skills - illustrate how games rigorously unpack each interaction. The takeaway: design journeys that teach and connect, decompose complex actions into learnable steps, and shape users’ narratives instead of dumping disconnected features.
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