An Australian tutoring business, Dymocks Tutoring and Talent 100, has told parents to stop paying for human tutors and instead "use AI" such as Gemini or ChatGPT, announcing that its five Sydney centres will close at the end of the week. The company argued that generative AI now provides the rapid, personalised exam preparation and immediate study feedback that families previously paid tutors for, calling traditional tutoring overpriced and effectively obsolete for gaining an academic edge.
This move reflects a broader shift in student behaviour toward on-demand AI study tools for revision and practice, and it forces a re-evaluation of the tutoring sector’s value proposition. By explicitly advising clients to adopt commercial AI assistants, the business frames the technology as a lower-cost, scalable alternative to face-to-face tuition, underscoring how digital tools are already reshaping exam preparation and the private education market.
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