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TikTok, X reportedly barring ads for documentary about Elon Musk

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Screenshot of TikTok, X reportedly barring ads for documentary about Elon Musk

Advertisers for a nearly four-hour documentary critical of Elon Musk were initially blocked from several major social platforms when the distributor, Bleecker Street, tried to buy trailer spots. TikTok and X reportedly rejected the ads outright; YouTube and Meta briefly flagged the material as political content before clearing and restoring the ads after review and public pushback. Platforms cited differing ad policies - TikTok bans paid political ads, Meta restricts them in regions like the EU, and YouTube allows political ads with transparency disclosures - while X, which Musk owns, did not comment on the rejections. The trailer dropped ahead of an Oct. 9 theatrical release.

The film, directed by Alex Gibney, offers a critical, investigative portrait of Musk: his rise as a polarizing public figure, the purchase and alleged manipulation of Twitter/X, and claims that Starlink satellites were used to improperly influence the 2024 election. The trailer includes campaign-trail footage that triggered platform policy scrutiny. Musk has labeled the project a “hit piece” and reportedly threatened legal action; critics, however, have praised the film - Vulture called it “damning” and Variety a “lacerating portrait.” Gibney credited public pressure for getting platforms to reverse ad restrictions.

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