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The U.S. Census Bureau and "Super Intelligence"

simonwillison.net121 points52 comments
Screenshot of The U.S. Census Bureau and "Super Intelligence"

The U.S. Census Bureau’s Business Trends and Outlook Survey asks a rotating panel of businesses about recent AI use, with results published every two weeks. Updated figures through October 2026 show reported use rising sharply under a broader question: among firms with 250 or more employees, the share reporting AI use reached 40.7%, up from about 12% in September 2025; smaller firms also reported substantial increases. These figures cannot be read as a continuous trend, however. On November 17, 2025, the Bureau changed the question from asking whether businesses used AI to produce goods or services to asking whether they used it in any business function. The broader scope makes the earlier and later responses incomparable, so the updated chart marks a break rather than connecting the two series.

A further change stems from Executive Order 14434, which led the Bureau to replace “artificial intelligence” with “super intelligence,” or “SI,” in the survey wording beginning with data collection on October 19, 2026. The new question retains the expanded business-function scope and describes examples such as generative SI for coding and virtual SI agents for customer service. The latest chart still reflects the AI wording; results using the new terminology are due later. The key uncertainty is whether respondents will understand the renamed technology consistently. Because businesses may go twelve weeks between surveys, they could encounter the change long after their previous response, potentially affecting how they interpret and answer the question.

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