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The New York Times reportedly in talks to buy Letterboxd for $330M

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Screenshot of The New York Times reportedly in talks to buy Letterboxd for $330M

The New York Times Company has reportedly entered exclusive negotiations to acquire Letterboxd for $330 million. Letterboxd is a social platform where users track, rate, and discuss films, often likened to Goodreads for movies. Its audience has expanded sharply, from 3 million users in January 2021 to 28 million in April 2026, with more than half younger than 35. That growth makes the service a prominent community for film fans and a potential way for the Times to strengthen its reach among younger audiences.

Letterboxd is free to use, with paid subscriptions unlocking additional features. Its projected earnings for 2026 are about $15 million, roughly 4.5% of the reported purchase price. The company had previously been seeking a new owner; film studios A24 and Sony were also said to have considered buying it, but A24 reportedly could not meet the price. The Times Company declined to comment when asked about the negotiations. The deal remains a reported prospect rather than a confirmed acquisition, but the reported exclusive talks suggest the Times is now the leading potential buyer.

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