Tesla Winding Down Production of Cybertruck, Musk Says

Tesla plans to wind down Cybertruck production at its Texas factory next year, Chief Executive Elon Musk says, freeing capacity to increase production of the self-driving Cybercab. The decision reflects the company’s strategic turn toward autonomous vehicles and robotics, even as most of its revenue still comes from selling cars. It also follows weak demand for the electric pickup: 1,914 were registered in the U.S. in October, compared with more than 70,000 Ford F-Series trucks sold that month.

The Cybertruck was unveiled in 2019 as a bold entry into the lucrative pickup market and a showcase for Tesla technology. After years of development, it went on sale in 2023, but its initial excitement gave way to disappointing sales. Recalls, manufacturing problems and repeated repairs damaged its reputation; its striking design and association with Musk also proved divisive. Ending production would further narrow Tesla’s lineup, following the discontinuation of the Model S and Model X earlier in the year. The company would then depend on the Model Y and Model 3 for vehicle sales, with the Model Y remaining America’s best-selling electric vehicle.