Tesla Rebrands Full Self-Driving as Tesla Assisted Driving in Europe

Commenters debated Tesla’s decision to relabel Full Self-Driving as Tesla Assisted Driving in Europe, focusing on whether the change clears up misleading branding or simply renames the same limited feature. Many argued the system is not genuinely autonomous: they pointed to remote operators for Tesla’s robotaxi trials, nighttime and weather limitations, and in-car prompts requiring driver attention. Some said the rebrand might remove a sticking point for buyers who refused Teslas over the original name, while others called that view naive and argued the naming was always deceptive.

Opinions split sharply on safety and technology. Several commenters insisted FSD is a “parlor trick” and unsafe compared with Waymo-style systems, arguing lidar is essential and camera-only approaches are inferior; others defended Tesla as the only company offering point-to-point driving in consumer vehicles. Views about Elon Musk and Tesla’s motives ranged from accusations of fraud and vanity to dismissive claims that critics are politically driven. A few emphasized broader market trends, saying China and other manufacturers will drive EV adoption regardless of Tesla’s choices, while some owners recounted losing trust despite owning cars.