Tesla Ends Cybertruck Production

Tesla plans to end Cybertruck production at its Austin, Texas, factory in mid-2027 and redirect the space and equipment to building more two-seat Cybercab robotaxis. The decision follows sales far below Elon Musk’s earlier forecast of roughly 250,000 vehicles annually from 2025. Tesla does not report Cybertruck sales separately, but its “Other Models” deliveries and outside estimates point to only tens of thousands sold a year, against factory capacity exceeding 125,000. Cox Automotive estimates total sales since 2023 at about 70,000, with quarterly U.S. sales falling from more than 14,000 in late 2024 to roughly 3,500-4,300 in 2026. Former Aston Martin chief Andy Palmer called ending production a sensible response to the failure to meet targets.

The Cybertruck’s narrow appeal is compounded by its design for North American rules, which limits its prospects abroad. Its rigid, angular body and other features do not meet European requirements for vehicle approval, including standards for exterior projections, pedestrian protection, and speed limiters on heavy vehicles. Musk has said adapting it for international markets would require compromises that could make the product worse. Austin is the only known Cybertruck production site, and Tesla has not said whether it might resume manufacturing elsewhere. A Swiss importer is pursuing modifications for approval and sales from 2027, but the production shutdown puts that plan in doubt.