systemd is presented as a suite of foundational components for building a Linux operating system, centered on a system and service manager that runs as PID 1 and brings up the rest of the system. The visual identity draws directly from the classic text-terminal boot experience: the familiar green "OK" indicator inspired the abstract bracket shapes in the logo, which are intended to evoke successful service starts, services running inside systemd, and an optimistic outlook. The logo was created by Tobias Bernard (GNOME) in 2019 and is available under a CC BY-SA 4.0 license.
Practical brand guidance covers preferred logo usage, available file formats, color palette, typography, and naming conventions. Use the full horizontal logo when possible, with monochrome and dark variants; a vertical alternate and a standalone logomark exist for constrained spaces like avatars or icons, with assets supplied as SVG, PNG, and PDF. Brand colors are systemd green (#30D475) and systemd black (#201A26); the typeface is Heebo with the logotype set in Bold. The name is spelled systemd (lowercase) except when starting a sentence; uppercase and other playful spellings are discouraged. © systemd, 2022.
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