hn.today

Switzerland proposes banning profiling-based ads to minors

admin.ch234 points143 comments
Screenshot of Switzerland proposes banning profiling-based ads to minors

Commenters framed the Swiss proposal as a commonsense child-protection step and a potential beachhead against pervasive adtech. icyfox and impossiblefork pointed to recent Swiss and Swedish moves to curb outdoor and child-directed ads as precedent, while buellerbueller and intended called it a useful first step that could be expanded later. Several people argued for transparency: archildress and enigmoid urged a real "why am I seeing this?" explanation from platforms, and celeries and Hugsbox said regulation could expose the creepy data firms hold. Others - adg001, ctolsen, and estearum - noted that outlawing profiling itself is the real target, since data collection fuels surveillance even without immediate ad placement.

Opinion split sharply on scope and feasibility. TomJansen, Altern4tiveAcc, Buttons840 and many others said protections should apply to adults too or that targeted ads should be banned entirely, while 4ggr0, bradley13 and lvyafei raised practical age-verification problems and gaming by users. Several warned platforms would simply serve generic ads to anyone flagged as minor or find workarounds, and icyfox and cloudie78 flagged likely industry pushback and revenue arguments. Foresterre and Hugsbox emphasized technical opacity of ad-targeting models, leaving disagreement over whether regulation should focus on ads, profiling, or the underlying data-collection infrastructure.

Read on admin.ch143 comments on Hacker News

Summary generated by AI from the linked article. hn.today is not affiliated with Hacker News or Y Combinator.

More in Security

The daily digest

Today's best Hacker News stories, summarized and screenshotted, one email a day.