Commenters framed the Swiss proposal as a commonsense child-protection step and a potential beachhead against pervasive adtech. icyfox and impossiblefork pointed to recent Swiss and Swedish moves to curb outdoor and child-directed ads as precedent, while buellerbueller and intended called it a useful first step that could be expanded later. Several people argued for transparency: archildress and enigmoid urged a real "why am I seeing this?" explanation from platforms, and celeries and Hugsbox said regulation could expose the creepy data firms hold. Others - adg001, ctolsen, and estearum - noted that outlawing profiling itself is the real target, since data collection fuels surveillance even without immediate ad placement.
Opinion split sharply on scope and feasibility. TomJansen, Altern4tiveAcc, Buttons840 and many others said protections should apply to adults too or that targeted ads should be banned entirely, while 4ggr0, bradley13 and lvyafei raised practical age-verification problems and gaming by users. Several warned platforms would simply serve generic ads to anyone flagged as minor or find workarounds, and icyfox and cloudie78 flagged likely industry pushback and revenue arguments. Foresterre and Hugsbox emphasized technical opacity of ad-targeting models, leaving disagreement over whether regulation should focus on ads, profiling, or the underlying data-collection infrastructure.
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