Slovenia's .si domain grows more than 15% in wake of Trump's UN speech

A recent spike in registrations of Slovenia’s country-code domain .si was driven by U.S. political chatter around rebranding artificial intelligence as “super intelligence.” After a social-media poll and a United Nations speech on September 22 where that term was promoted, domain investors began buying .si names tied to the SI acronym. August saw 3,515 .si registrations in total; since the speech many single days exceeded that figure, and as of 10:30 am PT on September 28 there were 4,311 registrations in the prior 24 hours. The zone grew from about 190,000 names on September 4 to roughly 219,000 by late September, an increase of more than 15% in the month.

Financially the surge is noticeable but modest: the Slovenian registry charges €10 wholesale per domain, implying roughly €300,000 in additional revenue for the month from the uptick. That takes the event into the realm of short-term windfalls rather than the blockbuster returns seen with .ai, but it highlights how political or cultural shifts can prompt speculative domain buying. Continued expansion will hinge on whether “super intelligence” gains broader adoption beyond the government reference and sustains demand for SI-branded names.