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Reddit Self-Promotion Rules

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Screenshot of Reddit Self-Promotion Rules

This explains how to promote a product on Reddit without getting banned, arguing that self-promotion is allowed only when it adds community value. The concrete rule-of-thumb is the 90/10 guideline (about 90% genuine participation, 10% self-promo), but enforcement depends on moderators and community norms: always read a subreddit’s rules, disclose any affiliation, never use sockpuppet accounts, and avoid identical cross-posts. Tone matters: honest, humble, context-rich comments perform far better than marketing language. Moderators routinely inspect user histories, and the single fastest way to destroy an account is posting the same product link to multiple subreddits in one day - sitewide anti-spam models flag that pattern quickly.

The piece details enforcement levels (content removal, subreddit shadow bans, sitewide shadow bans, subreddit bans, account suspension) and explains shadow bans are invisible to the poster. It lists subreddits that welcome promotion (r/SideProject, r/IndieBiz, r/Startups’ designated threads, r/IMadeThis, r/AlphaAndBetaUsers) and offers a five-step playbook: build account history, find existing conversations, lead with value then mention your product, disclose connections, and accept moderator decisions. Finally, it recommends using Reddit monitoring tools to surface genuine opportunities so promotion stays relevant and within community rules.

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