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Prominent art therapist quoted by Vice, Forbes and others is AI-generated

pressgazette.co.uk13 points1 comments
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An allegedly prominent art therapist, "Dr Eleni Nicolaou," who was quoted by outlets including Vice, Forbes, Tom’s Guide, Psychology and Glamour, has been exposed as AI-generated and unverifiable. Her profile photo scored 10/10 artificial on Identifai and her written contributions and Davincified profile registered as 100% AI on Pangram. Claims that she is a practising clinical psychologist and art therapist conflict with the absence of any record on the Art Therapy Credentials Board; her LinkedIn was created late last year and all social links point back to Davincified. Requests to verify her identity went unanswered.

A second Davincified expert, Jacob Elban, likewise showed AI signals and was deactivated after suspicious outreach. Journalist-response services Qwoted and Pressflow removed or blocked the suspect profiles when flagged and are introducing stricter vetting such as video verification. Davincified says it is reviewing profiles, though its emailed reply also tested as AI-generated. The investigation highlights a broader tactic of creating fake expert personas for SEO and link-building to boost e-commerce rankings. A detection tool called Made By Humans (partnering with Flip-Pay) was unveiled to help publishers spot AI manipulation; at the time of reporting the Nicolaou and Elban profiles remained live on Davincified.

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