President Donald Trump declared on Truth Social that anyone who continues to use the term "Artificial Intelligence" instead of his preferred "Super Intelligence" (SI) is "the enemy" of the White House, and he signed an executive order directing federal departments and agencies to use "Super Intelligence" and "SI" in official correspondence and public communications "to the maximum extent permitted by law." That directive stops short of binding the private sector, and legal observers note that forcing speech could raise First Amendment problems if enforcement were attempted. The White House's move reframes the technology as something different in tone and implication, and several companies had already flirted with similar language - most notably Meta's SuperIntelligence Labs - though typically as forward-looking branding rather than wholesale rejection of established terminology.
Industry reactions have been mixed and largely symbolic so far. Elon Musk announced on X that SpaceX would rename its AI unit from SpaceXAI to SpaceXSI, though the unit's account still used the old name at the time of reporting. At a White House AI lunch, Nvidia CEO Jensen Wang self-corrected after saying "AI," and OpenAI leaders defended the conventional term: president Greg Brockman said the company "builds artificial intelligence" and CEO Sam Altman said there are no plans to rename OpenAI, even as discussions about "super intelligence" continue. The result is a high-profile rebrand push with uncertain legal footing and limited industry buy-in to date.
Summary generated by AI from the linked article. hn.today is not affiliated with Hacker News or Y Combinator.