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postmarketOS Rebrand: Nura

nura.eco186 points60 comments
Screenshot of postmarketOS Rebrand: Nura

This announces that postmarketOS has been renamed Nura after a one-and-a-half-year selection process. The new name evokes nuraghe, ancient granite structures in Sardinia, chosen to signal longevity and stability; it was proposed by community member Davide Depau. The change responds to persistent outreach problems with the old name - its length, awkward capitalization, pronunciation issues across languages, inconsistent renderings, and the fact that a descriptive name could not be trademarked. A trademark application for Nura is already filed. The decision was vetted by a selection team (Pablo, Pan, Ranny, Sriram Ramkrishna) from over 300 community suggestions, narrowed to four finalists, screened for problematic meanings in many languages, and chosen via range voting. The process began earlier, with an initial announcement in March 2025, but took time due to lack of consensus and legal considerations; the public reveal coincided with a conference mystery talk.

Brand changes are modest beyond the name: the existing logo was retained but refined for legibility and now has a mathematically reproducible construction, with design fixes credited to Ranny. The team adopted the nura.eco domain after nura.org proved unavailable and because .eco aligns with ecological commitments and anti-greenwashing policies. Renaming all user-facing strings will roll out gradually, and community contributions via merge requests or issue reminders are invited to speed updates. Authors credited are Pablo, Ranny, and Oliver.

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