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PCMag demands $12000 to link to an article

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Paint.NET creator Rick Brewster says PCMag told him he would need to pay a licensing fee to quote one sentence from its coverage of the magazine’s 2026 Readers’ Choice awards and link to it from his own website. The awards included Paint.NET. Brewster initially described the price as $12,000, then corrected that figure: the fee was $10,000 for digital use or $15,000 for use across all media. He objected to being charged for a brief quotation and link, especially in connection with coverage recognizing his software.

Brewster argued that the quotation would be fair use, but said he deleted his public complaint because he did not want to risk spending time and money on a legal dispute, even one he believed he would win. He also said he was unsure whether the same licensing demand applied to social media and did not intend to find out. His broader criticism was that a publication should not demand a large payment for a short reference that could bring it attention and traffic. One commenter compared the situation to businesses being solicited for websites they never requested, characterizing the demand as an especially aggressive way to monetize coverage.

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