President Donald Trump is trying to replace “artificial intelligence” with “super intelligence” in government language, and several prominent technology leaders have echoed the preferred term. On third-quarter earnings calls, Elon Musk used “SI” while discussing Tesla’s humanoid robots, and Mark Zuckerberg described Meta’s aim as bringing “personal superintelligence” to everyone. Meta had already established a Superintelligence Labs unit, while Musk had renamed SpaceX’s AI division SpaceXSI. Both executives are among the technology industry’s strongest supporters of Trump.
The shift is not uniform. Microsoft’s Satya Nadella, Amazon’s Andy Jassy and Alphabet’s Sundar Pichai repeatedly used “AI” on their calls, though Microsoft’s annual report also adopted “super intelligence” in a shareholder letter. IBM’s Arvind Krishna used both terms, and Intel’s Lip-Bu Tan linked chip demand to super intelligence. Nvidia chief Jensen Huang and Palo Alto Networks CEO Nikesh Arora have publicly praised Trump’s terminology, with Huang calling the field an opportunity to advance areas such as health, security and productivity. The competing language reflects Trump’s push to promote AI growth with limited regulation, as well as the political ties between his administration and tech executives; it does not yet signal a broad abandonment of the established acronym.
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