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Mobile phone sales plunge to lowest level in 14 years

computerworld.com8 points0 comments
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Global smartphone sales plunged 20% year-over-year in the third quarter, reaching the weakest Q3 demand since 2012. The collapse is driven by an ongoing memory component shortage that has sharply increased DRAM and NAND prices, pushing up manufacturing costs and prompting vendors to raise retail prices. Smartphone prices have risen roughly 20% in 2026, a jump large enough to suppress purchases and leave shipment volumes significantly below prior years.

Market structure shifted only modestly amid the downturn: the largest vendor holds about 23% of global shipments while a close second captures roughly 22%, that second company recording its strongest Q3 share on record. Analysts projecting near-term trends do not expect a clear recovery in the mobile market for the remainder of the year, leaving sales and inventory dynamics dependent on when memory supply and pricing normalize.

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