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Meta Ignores Brazilian Court Order to End Bolsonaro Favoritism

panamericandispatch.org495 points340 comments
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Sleeping Giants Brasil and CTRL+Z have asked Brazil’s Superior Electoral Court to investigate whether Meta’s Instagram and WhatsApp tools give unequal exposure to President Luiz Inácio Lula da Silva and his rival, Sen. Flávio Bolsonaro. Their latest evidence includes WhatsApp GIF searches for “brasil” that placed Bolsonaro images first, while Instagram searches showed several Bolsonaro images and no photo of Lula. Searches for “ladrão” (“thief”) returned derogatory material about Lula, and Instagram suggested “#lulaladrão” ahead of other Lula-related hashtags; a critical hashtag about Bolsonaro appeared near the bottom of searches for his name. The groups say these examples warrant scrutiny of how automated systems rank and recommend content, but do not establish deliberate bias.

They also questioned Meta AI after two unprompted requests to choose a number from 1 to 25 produced 13 and 22, the candidates’ ballot numbers. The groups want Meta to correct the alleged disparities, disclose how its search rankings, hashtag suggestions and AI responses are generated, and face an existing daily fine of R$500,000. The court has ordered equal treatment, upheld that requirement, and demanded proof of compliance; the supervising justice warned the fine could double to R$1 million. Meta previously attributed problems to technical failures and denied intentionally favoring a candidate, but had not responded to the latest evidence. The organizations also planned a protest at Meta’s São Paulo headquarters.

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