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I Am Done Using Your UI

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AI assistants are becoming a new gateway to online services, and businesses that make their products easy for agents to use could gain a major advantage. A car-rental search illustrates the stakes: an agent gathered quotes from five of eight companies, while three blocked automated access. Rather than navigate those companies’ websites manually, the customer abandoned them. The shift is already visible in professional software, where AI-native companies such as Attio and Linear are winning users by treating agents as core users instead of simply adding chat features to older products. As major technology firms develop personal assistants, the companies controlling these gateways could shape how people find and buy things, much as browser, search, and operating-system makers have done.

Interfaces will still matter for visualizing complex information and for tasks people want to handle themselves, such as personal communication. But businesses’ own chatbots often lack the personal context that customers’ assistants already possess, forcing people to repeat details like travel plans, allergies, or addresses. Companies therefore need to distinguish legitimate purchasing agents from malicious bots, while making their services accessible through emerging standards such as Universal Commerce Protocol and Personal Agent Protocol. Walmart’s support for shopping through personal assistants and Shopify’s agent-ready storefronts show that this transition is underway. The argument is that agent access will soon be a basic requirement: customers will follow the easiest route to a purchase, and businesses that block their agents risk losing the sale.

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