Great Question (YC W21) Is Hiring Senior Demand Gen Manager

Great Question, a YC‑backed AI customer research platform used by teams like Gusto and Canva, is hiring a remote Senior Demand Generation Manager to own SQL attainment and build a scalable demand engine. The role is responsible for designing and executing multi-channel programs across organic and AI search, content, gated assets, referrals, directories, events and paid acquisition; converting product marketing assets into repeatable lead systems; segmenting practitioner audiences (researchers, designers, product managers); and partnering with Product Marketing and Growth to iterate quickly. A strong emphasis is placed on using contractors, automation and AI to scale execution, plus rigorous funnel measurement (MQL→SQL→SQO, cost per qualified lead, channel ROI).

Ideal candidates have 5-8 years in B2B demand generation or growth marketing, a track record of owning pipeline/SQL targets, and practical experience building AI‑assisted workflows that increase output or efficiency. The hire will work in a lean marketing team with shared SQL accountability with the Growth Lead, and success within 12 months is defined by consistent SQL attainment, repeatable multi‑channel programs, visible channel economics and AI‑driven capacity gains. Compensation is competitive with 70% base and 30% uncapped variable pay tied quarterly to SQL attainment; benefits, equity and a remote‑first, high‑autonomy culture are highlighted.