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Epic Reportedly Pushing Devs to Use AI, Delays Star Wars and Marvel Shooter

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Epic Games has reportedly pushed back the planned March release of a secret Star Wars-Marvel crossover shooter as the studio shifts to an "AI-first" production model. Developers attached to the project are being encouraged to use tools like Anthropic's Claude for code and art, with internal messages urging an end to "hand‑written code" and claiming art will be "generated with full AI workflows." The move follows an admission that Epic underestimated the time and resources required for the title, slowing progress and leaving its launch date unclear. Reactions inside the studio are said to be mixed, with some developers stunned by the rapid pivot.

Company leadership frames the change as an AI-accelerated effort meant to let creators iterate faster and produce more and better content; communications staff and CEO Tim Sweeney described a "huge pivot" that reallocates teams to maximize AI acceleration and shorten the time from idea to playtesting. The shift comes after Disney bought a $1.5 billion stake in Epic in 2024, tying the studio closely to Disney-branded projects, and follows prior talk of an extraction-style Disney character shooter. The strategy raises immediate questions about quality control, creative oversight, and workforce impact as Epic bets heavily on generative tools to speed development.

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