Itch.io adding Generative AI disclosure filtering to few more places on the site
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Elon Musk throttles Grok Bot limits due to 'unsustainably high' costs
techcrunch.com5 points2 comments
Grok Bot users reported that their weekly usage allowances suddenly reached 100% over Halloween weekend, including people whose limits had been around 50% and who said they had not used the agent overnight. Elon Musk confirmed the increase was intentional rather than a technical glitch, explaining that the cost of providing the service was unsustainably high compared with its revenue. He did not say how subscriber limits would change going forward, even as he continued promoting Grok Bot’s ability to help users shop for gifts.
The change comes as SpaceX presents its AI business as a major growth and profit driver. A recent company filing said AI accounts for 52% of SpaceX’s income, while its renamed “Super Intelligence” division reported a $431 million profit. That result would have been larger without $1.2 billion in one-time costs associated with acquiring Cursor. Musk has described Grok Bot as the fastest-growing product he has seen, but the abrupt limit reductions highlight the expense of serving the tool and the challenge of making its popularity financially sustainable. The company has not provided details on whether usage caps will be permanently lower or how they will be set in the future.
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