Disney and Adobe have announced a multiyear partnership to develop generative AI tools customized for Disney’s creative and operational work. Through Adobe Firefly Foundry, the companies will build proprietary models trained on Disney-specific knowledge, including characters, settings, and visual styles. They say the tools will be artist-led and human-centered, with outputs designed to be commercially safe and ready for production while helping teams work faster and take on more creative projects. Disney will also get early access to Adobe’s developing technologies.
The collaboration is intended to reach beyond film production. Disney’s Imagineering research and development team already uses Firefly in theme-park development, and the companies plan to expand creative workflows at Walt Disney Studios. They will also explore uses in ESPN content and ways to increase sports-fan engagement, as well as applications across Disney’s resorts and cruise line. The deal extends an existing relationship and follows Disney’s other moves into generative AI, including a partnership with OpenAI. It comes as Disney reportedly prepares to cut thousands of jobs and pursue substantial annual cost savings, placing the expansion of AI tools alongside a broader effort to reduce costs.
Summary generated by AI from the linked article. hn.today is not affiliated with Hacker News or Y Combinator.