Commenters were unsure what “Businesses in ChatGPT” offers and saw it as part of OpenAI’s push toward advertising and search. Some worried that ads would make ChatGPT less appealing, with one user saying ads in free responses felt off-putting after their subscription lapsed. Others described OpenAI as trying to compete with Google or establish a foothold in search; one noted that many consumers already use ChatGPT as a search tool. Another commenter wondered why OpenAI had not launched a direct Google competitor, while someone else recalled an earlier search product that did not materialize.
Views on the business case were mixed. A hobby-site owner said ChatGPT had already driven meaningful traffic and orders, but a $500 ad test produced no return, leaving them unsure whether the new feature would help. They questioned whether users dislike ads or whether ChatGPT is simply poor at advertising products. By contrast, a marketer welcomed the prospect of first-party data, saying existing AI-tracking tools were unreliable and that Bing Webmaster Tools had been the main useful option. Others dismissed the move as a sign of an “ad machine” starting up or as another example of OpenAI pursuing too many directions without mastering one.
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