Automattic debuts Spacefast to deploy vibe coding apps amid a changing internet

Automattic has launched Spacefast, a service that supplies the infrastructure needed to turn AI-assisted, or “vibe-coded,” projects into working websites and apps. It offers databases, user authentication, file uploads, email, and analytics, and can be used with a range of AI agents and coding tools or started from a Git repository. Unlike platforms such as Lovable and Emergent, Spacefast emphasizes letting users choose their preferred tools rather than bundling the entire creation process into one system. The idea began as a hackathon project by Batuhan İçöz, who wanted a simpler way for friends to publish projects. After a September soft launch, the service has been used for internal prototypes, presentations, and promotional sites.

Spacefast enters a crowded market that also includes design and productivity products from Figma, Canva, and Notion. Automattic hopes its existing services will help it stand out, with potential integrations for WordPress, web analytics, and WooCommerce, as well as experience serving enterprise customers seeking to bring scattered marketing tools under control. İçöz recognizes that some users may prefer an all-in-one product and that many people who try AI app creation will quickly lose interest; Spacefast must make deployment easy and deliver better results to keep them. Its launch also reflects a broader shift: AI tools make publishing a custom site easier, and some projects may no longer need a traditional content management system. The debut comes as Automattic faces leadership turmoil and layoffs.