The piece uses the Tetris effect - how repetitive focus reshapes perception - as a lens to argue that modern attention is being hijacked by platform algorithms. It documents how recommendation systems steer what people see and think: YouTube nudges viewers toward doomscrolling to increase ad clicks, Spotify inserts AI filler to dodge royalties, LinkedIn buries meaningful career updates beneath sponsored takes, and Reddit discussions are distorted by LLMs and foreign manipulation. The central claim is blunt: when most of a day is spent on a device that decides content for you, those platforms effectively hold the key to your brain.
That trend is contrasted with an earlier, more intentional web defined by bookmarks, topic-specific sites, blogs and wikis - spaces you deliberately visited for a purpose. Dark corners existed, but they required effort to reach. The intentional internet still exists, just less visible beneath corporate feeds; reclaiming it means embracing a slower, finite flow of content - RSS, blogs, tutorials - and training attention as a habit. Stay with that slower rhythm long enough and your mind will reorient toward focused reading and learning. The writer, an open-source and indie game developer, frames this as a practical call to habit change rather than a technological inevitability.
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