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Apple: Switch to Safari (From Chrome)

apple.com32 points59 comments
Screenshot of Apple: Switch to Safari (From Chrome)

This is a promotional comparison urging users to switch from Chrome to Safari by emphasizing speed, battery life, and privacy. Key claims include up to 5 hours more video streaming on Mac and up to 35% faster loading of frequently visited sites. Safari also touts better animated content rendering and JavaScript performance for advanced web apps, in-browser 4K HDR playback for YouTube, Netflix, and Apple TV, and default blocking of third-party cookies. Built-in privacy and security features highlighted are Intelligent Tracking Prevention, machine‑learning tracking defenses, password monitoring and passkeys (end‑to‑end encrypted and not stored in the cloud), site upgrade to HTTPS, and Apple Pay whose card numbers aren’t revealed to merchants.

The page details smart features and workflows: Distraction Control to hide page elements and remember preferences, Reader Mode, Apple Intelligence tools to organize tabs and notify about page updates, Safari Profiles for separate personal/work contexts, and seamless iCloud sync of tabs, bookmarks, passwords, and history. It explains importing bookmarks/passwords from Chrome, extension support (including a Describe an Extension tool), Google Workspace compatibility, and platform availability (macOS, iOS, iPadOS with iCloud for Windows bookmark sync). Step‑by‑step instructions to set Safari as the default on Mac and iPhone are provided, and performance claims are tied to August 2026 tests on Apple M5 15‑inch MacBook Air systems comparing Safari 27.0 to Chrome v151.0.

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