Commenters debated whether weak iPhone 18 Pro sales reflect a demand problem, with many arguing there’s simply no compelling reason to upgrade. nelsonic said a $60 battery refresh made a 15 Pro feel new, and claimed Apple still wins via ongoing iCloud/service payments. skiing_crawling and others said battery life improvements and trade‑in deals persuaded some to buy, but otherwise benefits are marginal; weight and subtle size increases frustrate users. xvxvx and microflash framed the issue as stagnation and pricing - boutique branding no longer offsets incremental changes, and basic quality or feature improvements (keyboard, usable USB‑C, high‑res audio) would justify upgrades more than cosmetic revisions. mahmoudhossam summarized the opposite view succinctly as a pricing problem.
Opinion splits on the cause and who’s buying. illusive4080 argued the 17 Pro was “near perfection” and that slowed upgrades, while gruturo suggested cannibalization by the Duo explains weaker 18 Pro demand. joshstrange and skiing_crawling described individual reasons for upgrading or skipping models, including color preference and experimentation with the Duo. jurgenburgen pointed out business realities like Google’s large payments keeping Safari defaults in place, and altairprime and 10u152 used clothing iteration analogies to argue that repeated minor revisions aren’t inherently bad - but many others said consumers are simply tired of small, expensive updates.
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