The discussion centers on Apple showing in-app promotional content in Keynote. Many commenters (Joeri, sdcfgy, jflwiejrilewqj, wat10000) viewed this as another step of "enshittification," arguing that upsells and ads erode Apple’s premium image, nickel-and-diming customers and pushing some to exit the ecosystem. Several said it felt especially tone-deaf given Apple’s brand value and long-held reputation for restraint (slopinthebag, _doctor_love, dzogchen), and pointed to other annoyances like Settings notifications for AppleCare and ads in Apple News. A few framed it as evidence of misaligned incentives inside Apple, where subscription metrics trump long-term brand considerations (_ks3e, lenerdenator).
Other commenters defended the change as a contextual cross-promotion rather than arbitrary third‑party advertising. Runtime_terror, imoverclocked and bm5k argued the Keynote message promotes a related Apple product or paid upgrade and helps discoverability for features users don’t know about. Several debated whether Apple is truly a "luxury" versus "premium" brand (mig39, f6v, wolvoleo), and practical responses ranged from keeping older app versions to switching platforms or imagining AI-driven clones (LeFantome, phoghed). The split boils down to whether in‑app upsells are an acceptable discoverability tactic or an unacceptable degradation of user experience and brand.
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