Apple's new CEO John Ternus is planning staff reductions and project cancellations as part of an early reorganization to shore up margins and align the company with new priorities. According to a Bloomberg report, the cuts will target small groups within larger teams and accompany the axing of some initiatives. The push comes amid weakening services revenue in June - the first quarter-over-quarter drop since 2022 - and cautious revenue guidance tied to supply constraints. Recent quarterly results already showed profit-margin pressure driven by sharply higher component costs, prompting leadership to accept price increases rather than absorb runaway memory expenses.
The immediate driver is a tight memory market: demand for high-bandwidth memory and advanced DRAM for AI servers has outstripped supply, leaving SK Hynix, Samsung and Micron largely sold out of premium AI memory through much of 2026. Major cloud and AI builders including Nvidia, Microsoft, Amazon and Meta are competing for limited capacity, giving suppliers pricing power and keeping memory costs elevated into 2027. The planned layoffs are intended to offset some of those cost pressures and reduce the need for larger consumer price hikes next year, while positioning the company to protect margins as memory markets normalize.
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