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App Store 2026 in numbers: AI, pricing, abandoned apps

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A snapshot of 178,637 iPhone, iPad and Mac apps that appeared in App Store charts across 173 countries and regions since October 9, 2026 examines AI marketing, monetization, developer types, maintenance and negative reviews. Nearly one in ten apps mention AI-related terms in their names or descriptions, rising to 43% in Graphics & Design; apps advertising in-app purchases or subscriptions are about three times as likely to mention AI as free apps without those offers. Among free apps, 26.7% disclose in-app purchases, subscriptions, trials or paid upgrades, but the share ranges from 60.2% in Graphics & Design to 11.5% in Shopping. AI-marketing apps with enough ratings score only slightly higher on average than others.

The analysis also finds that independent developers account for 67.3% of charting apps under a definition based on portfolio size, ratings and seller name, while their average ratings match those of larger publishers. Although 70.9% of apps were updated within six months, 20.3% had gone at least a year without an update and 9.8% more than three years; neglect is most common in Books, Reference and News, and least common in Finance. In a sample of 165,735 recent US reviews, subscription and pricing complaints lead low-star reviews at 12.7%, ahead of bugs and broken features (10.9%) and account or login issues (10%). The figures describe charting apps, not the entire App Store, and several measures rely on wording in listings or reviews, so they capture what apps disclose or users mention rather than every underlying behavior.

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