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An Apology

elevationlab.com55 points71 comments
Screenshot of An Apology

Elevation Lab explains that it created and launched a tool designed to silence AirTag alerts because the team wanted a way to prevent nuisance notifications for AirTags mounted on bicycles; several employees own bikes they consider more valuable than their cars. The device was developed in keeping with the company’s usual approach of making products they personally need and shipping a finished product for that niche use.

After reflection the company recognized the product also made it easier for someone with malicious intent to track a person without the phone-based warnings that normally alert potential victims. Elevation Lab has removed the silencer from sale and states it will use its patent to block others from producing similar devices in the future. The message closes with an apology and a commitment to prevent the tool’s further distribution, framing the decision as a response to the safety risk the product could enable.

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