Amazon's 'About You' section guesses oddly specific details about shoppers

Amazon’s account settings include an “About You” section that uses shopping and tracking data to infer personal traits, and people have been sharing unexpectedly specific and sometimes comical examples. Reported in viral posts are inferences such as having “flat buttocks,” “cannot keep real plants alive,” treating cats “as biological children,” “has no friends,” not trusting people easily, and even finding it funny when classroom toys stick to ceiling tiles. Many of the labels are mundane and accurate for some users - like maintaining aquariums, regularly drinking coffee, or playing video games - but the oddball and roast-like entries highlight how granular Amazon’s profiling can appear.

The inferred attributes live under Your Account → Your Shopping preferences → About You, where shoppers can view, edit, or delete the details used to personalize recommendations. The discovery shows how retail tracking builds behavioral and personality signals beyond purchase histories to tailor product suggestions and ads. While most entries are generic behavioral categories, the presence of very specific or judgmental-sounding labels underscores concerns about opaque profiling and surprising inferences drawn from everyday shopping data.