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AI is turning Apple's app review process into a nightmare for synth developers

synthanatomy.com197 points232 comments
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AI-assisted app creation has sharply increased the number of iOS music apps, with an estimated 10-20 arriving each day. Every app must pass Apple’s review before release, a process valued for checking security but normally completed within a day or two. Developers now report waits of several weeks, unclear decisions and repeated rejections, disrupting planned launches and putting smaller creators at a disadvantage. The delays affect music apps alongside a much larger stream of submissions, and Apple’s usual review timelines no longer match developers’ experience.

Examples show how inconsistent the process can be. Pittsburgh Modular’s Microvolt 3901 appeared on iOS more than two weeks after its VST release, despite plans for a simultaneous launch. Unfiltered Audio’s Sinusoidal Run Rhythm was rejected four times over requests for demonstration videos, a mistaken demand for licensing documentation, and a claim that its related MIDI version was spam; the developer released only the audio version. Newcomer Marek Dendes says his CRUX Synth was repeatedly labeled duplicative or template-generated, with appeals unanswered, leaving a project developed over several months unable to reach the App Store. The central concern is that automated or poorly handled reviews are blocking legitimate apps without meaningful recourse. Alongside delays, weak visibility for new releases and limited media coverage, this threatens the health of iOS music development.

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